Gold Mercury book launch: SHAKING THE SKIES | The Future of Aviation
Gold Mercury International President Nicolas De Santis hosted an event to launch the book Shaking the Skies by former IATA (International Air Transport Association) CEO Giovanni Bisignani. The CEOs of various airlines attended the meeting, including Robert Milton, Chairman of United Airlines. The book describes how the aviation industry survived 9/11 and underwent one of the most significant transformations in business history.
Giovanni Bisignani assumed the Director General of IATA role in June 2002, when the aviation industry was grappling with the aftermath of 9/11, one of its most formidable challenges. IATA, the global airline authority entrusted with managing a financial clearing system of $300 billion/year, ticketing, government lobbying, passenger safety policies, landing rights, and the future of commercial flying, was at a crossroads. Over his 10-year tenure, Bisignani spearheaded and supervised monumental and contentious changes in aviation. The Gold Mercury published book is a gripping account of the industry’s fight for survival in one of the world’s most dynamic sectors.
“In the turbulent skies of the aviation industry, Giovanni Bisignani rewrote its destiny with resilience and transformation. ‘Shaking the Skies’ illuminates the remarkable journey of survival and reinvention after 9/11, capturing the essence of a pivotal era in aviation.”