Gold Mercury International in EL PAIS Newspaper about its project for a stronger European Identity.
Nicolas De Santis, President of Gold Mercury and founder of the BRAND EU Centre, explains to EL PAIS Newspaper why Gold Mercury created a project to build a stronger EU identity and brand.
The brand of Europe needs to communicate powerful emotions.
Gold Mercury’s BRAND EU Centre was recently featured in El Pais newspaper, in an article by Walter Oppenheimer. Nicolas De Santis, the President of Gold Mercury International, talked about the goals of the BRAND EU Centre and the need to fight back the rising tide of Euroscepticism. The Centre first aims to combat the Eurosceptic myths and distortions about the EU, then clarify and develop the current and future situation of the European identity, and then finally, develop powerful emotional messages that can reach the citizens.